Think of the sound a bat makes when it connects for a home run. You know the instant the ball leaves the bat that the rawhide is sailing over the fence. You've hit the sweet spot.
University research has sweet spots, too. Think of the bat as university research and the ball as industry and market forces. When they collide at just the right point in time and place, the resulting innovation puts runs on the board for team Arkansas in the form of economic growth and societal benefit.
Arkansas has its fair share of potential sweet spots. Thanks to a recent study issued by the Arkansas Research Alliance (ARA), we know precisely where our best opportunities are for these forces to connect.
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