Summer air travel is in full swing, and people are getting ticket shock at what it costs to fly.
Airlines use a complex system to price their tickets, a consequence of the hub-and-spoke system used by legacy airlines such as Delta, United and American and dynamic pricing models that squeeze every last dollar out of every seat to make it more likely for airlines to stay profitable.
One consequence of this is hidden-city ticketing, sometimes referred to as skiplagging.
If a person wishes to fly from Roanoke, Va., to O'Hare International Airport, they can purchase a direct flight on United. Alternatively, they can purchase a connecting ticket on United from Roanoke to Madison, Wisc., with a stopover at O'Hare, and not use the Chicago-to-Madison segment.
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